Learn about the strategy behind PPC budget recommendations and forecasting.
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Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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Max Clicks For Budget-Limited Campaigns: A Case Study
Does Max Clicks work better than ECPC for budget-limited PPC campaigns with limited conversion data? Find out!
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The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.
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Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Hanapin newsletter: More than meets the eye
We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.
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My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
Real Life PPC: Marketing Tools that Make Life Easier
Sit with us on the first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share...
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Return on Ad Spend, An Unsung Metric
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.
Tips for Managing PPC Campaigns for Franchise Companies
In this post, we’ll discuss why franchise companies can present unique challenges for PPC search management, and strategies for confronting those challenges.
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