Learn how to monitor and optimize towards PPC profits to help grow your brand.
Continue Reading How I Increased Non-Brand PPC Profits by 650%
An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
Continue Reading An Argument for Automatic Placements on Google Display
Why Digital Marketing: Traditions Aren’t Always the Best
Explore how digital marketing can take your business goals to the next level and start expanding into new markets.
Continue Reading Why Digital Marketing: Traditions Aren’t Always the Best
The 2018 PPC Trends That Affect Your Day-to-Day
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Continue Reading The 2018 PPC Trends That Affect Your Day-to-Day
Roadmap for a Solid B2B Facebook Advertising Strategy
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
Continue Reading Roadmap for a Solid B2B Facebook Advertising Strategy
How To Setup A Campaign In Quora Ads
Learn how to setup a campaign in Quora ads and start testing this new platform to diversify your paid advertising portfolio!
6 Bottom Line Boosting Tips for Paid Search
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies.
Continue Reading 6 Bottom Line Boosting Tips for Paid Search
Are My YouTube Ad Campaigns Successful?
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!
How to work with Sensitive Data Accounts
Looking to grow a PPC account that deals with sensitive data? Here are a few ways you can still win the auction without audience targeting!
3 Best Practices for Universal App Campaigns
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
Continue Reading 3 Best Practices for Universal App Campaigns
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
Continue Reading Competitor RLSA: Stay Top of Mind for Site Visitors
5 Geocentric Tips to Invigorate Your Local PPC Ads
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates!
Continue Reading 5 Geocentric Tips to Invigorate Your Local PPC Ads
