Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
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PPC Theory
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
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Benefit From PPC And SEO Working Together
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results.
Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
Attribution is Awesome! Here’s Why It’s Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
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Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
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Your First Look At The Impact Of Google’s Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
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5 Steps To Cross-Account Analysis Superhero Status
Follow these five steps to make sure your PPC data analysis leads to hero status.
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Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think...
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A Few Words On Thought Leadership In Digital Marketing
I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership.
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30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
While a deep dive is helpful, you can often identify AdWords issues with a few easy steps. If you can commit 30 minutes, you will make decent headway.
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6 Organizational Tips For Today’s PPC Specialist
PPC isn’t about being a super human but being on top of your accounts and tasks, even on those not so hot days. I’m going to give you 6 tips on how to stay organized and be the PPC Hero...
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