Scaling your business with paid ads can be challenging. Even in well-structured ad accounts, advertisers struggle to hit targets or push beyond acquisition & revenue plateaus while staying efficient.
Human vs. Machine in Paid Media: What To Automate and What To Keep Manual in 2026
The question for 2026 isn't "Should we automate?" It's "What should we automate, and what needs a human strategist?" Keep on reading to find the answers to these critical questions.
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ChatGPT Ads Are Coming: What PPC Marketers Need to Know Before Everyone Else
For years, paid media has followed attention. First search. Then social. Now something new is happening. More users are ending their journey inside AI-generated answers rather than clicking through traditional search results. When someone asks ChatGPT for recommendations, comparisons, or...
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The Hidden Power of Audience Segmentation in PPC Campaigns
The power of audience segmentation in PPC campaigns is too vital to be ignored. Read how you can utilize segmentation to ensure your PPC campaigns stick
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15 PPC Tools Every Marketer Should Be Using in 2026
Pay-per-click (PPC) advertising has evolved dramatically over the past few years. With artificial intelligence reshaping how we create campaigns, analyze data, and optimize performance, the PPC tools you choose can make or break your marketing efforts. The right PPC tools...
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Facebook Ad Placement Best Practices
Understand how each placement works and how it can help improve the performance of your campaign.
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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