The power of audience segmentation in PPC campaigns is too vital to be ignored. Read how you can utilize segmentation to ensure your PPC campaigns stick
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15 PPC Tools Every Marketer Should Be Using in 2026
Pay-per-click (PPC) advertising has evolved dramatically over the past few years. With artificial intelligence reshaping how we create campaigns, analyze data, and optimize performance, the PPC tools you choose can make or break your marketing efforts. The right PPC tools...
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Facebook Ad Placement Best Practices
Understand how each placement works and how it can help improve the performance of your campaign.
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
Quick Keyword Tool In Excel
Do you have an idea as to what your keywords should entail, but want a quick way to come up with your list? A simple Excel formula can help with that.
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
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PPC Account Structuring and Campaign Building in Excel
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account.
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Google Analytics App Now Available for the iPhone
Google Analytics launches app for the iPhone.
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Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest...
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Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can...
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