It's never been more critical to make sure that your Google Ads aren't burning through your budget.
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The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.
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Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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Searching for Lost Impression Share
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
3 Easy Landing Page Updates To Improve Quality Score
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
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PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder how to improve quality score and impression share.
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4 Red Flags Of Ineffective PPC Account Structure
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
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Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The work of improving quality score is challenging. In order to see the most quality score improvement in the shortest time, we wanted to see if either changes to ad copy or landing pages would be more significant and easier...
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How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero.
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The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.
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Super-Segmentation For Quality Score
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem.
