These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
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The Top 3 Updates From Bing in 2019
From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first...
Multi-Brand Strategy for Education: Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.
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Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals?
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Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
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Building a Simple Ad Creative Matrix Template
Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!
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The Fast & The Curious: how chatbots meet modern buying demands
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
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Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.
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How To Write Excellent RSAs
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have...
Analyzing the Impact of Multi-Brand Shared Keywords
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
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Google Remarketing Strategies That’ll Work Every Single Time
Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!
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3 Essential Excel Practices for Formatting
In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.
