Learn how to build insightful reports that drive action items for your PPC accounts.
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PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
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Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
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Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
Bing Ads Releases New Audience Features
Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.
Bing Ads Expanded Device Targeting Just Got Better
Bing Ads advertisers can opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%. Learn more!
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3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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Time Saving Automation: Search Query Edition
Learn how to use Google Sheets and AdWords Scripts to automate your Search Query Reports.
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Use These Competitor Tools To Improve Results Through Competitor Insights
Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.
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AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.
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