One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.
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Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
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Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
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Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.
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The Holiday Landscape for Travel: Make Every PPC Dollar Count
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.
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How to Best Leverage DSAs with Search Campaigns
Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.
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How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.
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How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.
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A Guide For Letting Go of Outdated Google Search Best Practices
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.
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Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.
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Eliminating Conflict to Maximize CRO and SEO Efforts
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics.
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Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
