I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.
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Are Your Match Types Functioning The Way You Think They Are?
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.
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New Google Shopping Insights Tool – Treasure Or Time Waster?
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
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Easy Ways To Measure The Value Of Branded Campaigns
Throughout the month of November, we'll review easy ways to measure the value of branded campaigns.
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Google Analytics Cohort Report Video Explanation
Google Analytics added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time.
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How To Use The New Customer Match Feature For RLSA
With AdWords Customer Match being a new feature, there are a lot of different ways to go about using it. How should you use this unique tool?
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How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
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AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
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PPC Account Audit Survival Guide: Part 2
In this post, we are going to discuss auditing options for campaigns, ad groups and keywords. See how your accounts compare.
Your Resource Guide To Learning PPC
In an effort to distil all this content with our need for information, I narrowed it down to my favorite training resources across the web to learn PPC.
How Does Match Type Impact Performance?
We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!
How PPC And CRO Work Together To Provide Great Results
By integrating CRO and PPC, you maintain an enhanced knowledge of users and create congruency between the two efforts.
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