Google Ads is the most powerful digital advertising platform in the world, and you can get a refund when things go south. Find out how!
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Stop Wasted Spend
[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But...
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How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes.
[New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
In this new guide with BounceExchange, we go through 3 steps to help you eliminate wasted PPC spending and kickstart your PPC campaigns into high gear.
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Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report.
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[New Webinar!] Eliminate Wasted PPC Spending
Join Hanapin Hero Kayla Kurtz and Ryan Urban of Bounce Exchange as they show you how to refocus your whole PPC strategy with confidence and style.
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How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
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AdWords Scripts: Monthly Budget Projections and Display Audit
There are tons of important areas to focus, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign.
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