When and how should you utilize ad extensions at the ad group level? Read on to find out.
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PPC Account Audit Survival Guide: Part 2
In this post, we are going to discuss auditing options for campaigns, ad groups and keywords. See how your accounts compare.
The Case for YouTube Advertising
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
The 4 Common Keyword Mistakes
Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well.
Nurture Social Paid Search Traffic With Remarketing
Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.
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Facebook Custom Audiences – Targeting Those Who Know You Best
In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.
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Identify The Best Structure For Your PPC Account
Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
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Battle Of The Ages: Using Demographic Data To Improve Performance
There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.
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How I Increased Leads For My Client In A Niche Industry
I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.
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Device Targeting Changes Coming To Bing Ads
Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.
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5 Ways Location Targeting Delivers Big Results [Webinar]
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a...
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Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
