COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.
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Tools
How To Merge PPC Data Across Platforms
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.
How To Set Up A Macro In Google Sheets
In this post, we’ll be talking about how to set up a Google Sheets macro, hosted by Google Apps Script.
How Data Science Can Improve PPC Performance
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.
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Assessing Your PPC Data and Analytics Needs
Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset.
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How Excel Macros Save Digital Marketers Time
In this post, we’ll talk about the steps necessary to get your macro set up, where they are best applied in your daily PPC grind, and how they save time.
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How To Build Scalable PPC Tools
Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion credit is...
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Sheets & Excel Tips for PPC Newbies
Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.
How to Scale Tags: Example Google Analytics Properties via GTM
Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand.
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Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Working at the account level can be restrictive. MCC level scripts provide a solution for handling many accounts to scale further and work more efficiently.
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Google Ads & Microsoft Ads Certification Made Easy
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.
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