The 2024 presidential election offered a fascinating study in contrasting campaign strategies. Despite Vice President Kamala Harris outspending President-elect Donald Trump on advertising by $460 million, Trump secured victory. According to existing FEC filings, Harris allocated $346 million to radio,...
Continue Reading Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they...
Continue Reading Nike and Sky digital ads banned as ASA clamping down on online choice architecture
While the Digital Markets Act’s implementation in March 2024 brought some changes, its impact on cookie compliance for most businesses has (so far) been minimal. The adjustments primarily affect less common features, such as GA4 audience sharing, which is helpful...
Continue Reading A Handy Guide to Consent Management Platforms with Free Plans
Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates...
What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand.
Continue Reading What Is Reactive Marketing and How to Apply It to Your Brand
If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned...
Continue Reading Party Hats for Cats: More exciting AI creative tools coming
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial...
Continue Reading 6 Retargeting Strategies to Boost Your Campaigns
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google’s Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing...
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the...
Continue Reading Digital Marketing Attribution Demystified: Can It Be Simple?
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last...
Continue Reading Why YouTube Advertising is Essential to Your Marketing Mix
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses’ advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system...
Continue Reading What is ‘End Customer Company Name’ and Why Does it Matter?
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have...
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