If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned...
Continue Reading Party Hats for Cats: More exciting AI creative tools coming
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial...
Continue Reading 6 Retargeting Strategies to Boost Your Campaigns
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google’s Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing...
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the...
Continue Reading Digital Marketing Attribution Demystified: Can It Be Simple?
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last...
Continue Reading Why YouTube Advertising is Essential to Your Marketing Mix
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses’ advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system...
Continue Reading What is ‘End Customer Company Name’ and Why Does it Matter?
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have...
In the world of Google Ads, two popular bidding strategies are “Maximize Conversions” and “Target CPA.” These strategies have evolved over time and are known for their effectiveness. Historically, tCPA (Target Cost Per Acquisition) has been the go-to strategy. Though...
Continue Reading How to Get the Most From Your ROAS Campaigns
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the...
Continue Reading A walkthrough guide to Meta instant form ads
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot...
Continue Reading YouTube Content Targeting: Myths, Misunderstandings, and Misuse
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for...
Continue Reading Advanced Google Ads Techniques To Master In 2024
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but...
Continue Reading 10 Ways to Achieve True Cross-Channel Synergy
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