From situation analysis to execution timeline, learn how to craft an impactful PPC marketing plan in six easy steps specifically tailored to PPC marketing.
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Using Google Ads for Shopify Success
There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.
Tips for Optimizing a Localized PPC Account
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
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14 Strategies to Promote Your Business Through PPC
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
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Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
If you’re looking to refine your PPC call campaign performance, here’s how Google Ads conversions modeling and call tracking can help you achieve the mission.
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Are PPC Ads Counting Google Organic Backlinks?
Learn more about link building in PPC ads. In this article, we describe the rules for link building using PPC ads on Google. Find out if backlinking has an impact on your website promotion.
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Web Accessibility and Compliance: Essential for Users, Good for SEO
A sneak-peek into the intersection of Web Accessibility and SEO with Aimclear’s Lea Scudamore.
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Top Five Techniques You Need to know as a Paid Social Expert in 2022
Get strategic, tactical digital advertising tips to help enhance your paid social skills at Hero Conf. Austin 2022.
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Communicating an Omnichannel strategy is all about trust!
Communication is key to any relationship! Convince your client of anything by being a trusted advisor.
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Which Google Display Ad Size Do You Need and Why It Matters
Not all Google Display Ads sizes are the same, and some will work harder for you than others. Find out the best sizes for your Google Ads here, and why they matter.
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Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
Learn about strategies and tactics specific to the YouTube Advertising platform on key areas of creative, targeting, bid type, and placement.
Five Best PPC Advertising Strategies in 2021
What are the top five trends in PPC advertising in 2021? Find out which strategies were most efficient, profitable and which ones will stick in 2022.
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