The options available for Facebook Advertising can be overwhelming, but knowledge is the key to success. When advertising in the Facebook interface, there are six targeting options, four different types of custom audiences (with lookalikes as an alternative for each), and eight ad objectives, which determine ad type and creative. Understanding how these options work lays the groundwork for Facebook Advertising success.
In this Whitepaper we’ll discuss:
- Types of targeting available and how to layer them to create an ideal target audience
- Facebook Retargeting and unique features of different available platforms
- Determining your ad objectives
- How to create a variety of ads
