Behavioural Science for Digital Marketing Training
Learn the fundamentals of behavioural sciences and how to practically apply them to your digital marketing activity.
A ticket to this course includes:
– One day of training (9 April)
– Two days entry to all the Hero Conf & brightonSEO talks
– Bag of merch
– Video bundle of conference talks
Why choose this course?
This course combines theoretical learning with lots of practical exercises, meaning you will finish the day with more knowledge around behavioural sciences but also the framework and practical tools that you can start to apply to your thinking and activity straight away.
Centred around a behavioural change process, attendees will be introduced to some of the key topics related to behavioural sciences, plus a series of recognised models that are used by governments, public health organisations and brands across the world to help shape behaviour.
Who should attend this course?
This course is essential for anyone that wants to increase the impact of their digital marketing. Learn how to properly understand your customers and their behaviour and how that knowledge can be practically applied to your marketing activity. Creating better results from your campaigns.
Attending this course will allow you to:
- Understand how behavioural science and marketing work together
- Learn more about human behaviour
- Get introduced to some of the most popular behavioural science theories and models
- Learn a practical behavioural change framework
- Understand the differences between ‘good’ and ‘bad’ behavioural science applications.
Course Content
The day’s course content will include:
- How humans make decisions
- System 1/System 2 thinking
- Cognitive Biases
- Nudge Theory
What is behavioural science and why is it good for marketing?
- Examples of good use of behavioural science in practice
- A note on ethics
The behavioural change process
- Identifying the behaviour to change
- Understanding your audience with the COM-B model
- Creating interventions and solutions with the COM-B and EAST models
- Implementing, testing and refining
What’s included in your ticket?
Book onto this training course and you will get:
- A full day’s training on your chosen topic on Wednesday 9 April
- Lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Thursday 10 & Friday 11 April
- Bag of merch
- Video bundle to stream all the conference talks post event
- Access to conference networking events and activities
Why book a training course?
PPC Heroes rarely have the time to think deeply about their responsibilities, problems, and the future of their careers or organizations.
It’s easy to pull up email, check-in on accounts, and appease clients while making the effort to learn at a conference. While the conference days are filled with insanely actionable insights, sometimes challenges need attention longer than a session break can offer.
Hero Conf is built on exceptional, actionable content. Your list of ideas and actions items will be pages long by the end of your conference days. The biggest complaint we get is there’s so much to implement, you’re not sure where to start. Training courses can help solve this problem.
Choose which training course is right for you and let’s solve your most pressing digital marketing issues together.
