Here at PPC Hero we’re dedicated to helping you to learn more about the modus and mechanisms of the industry within which you work, in order to allow you do your job a bit better. Or become better equipped to do the job that you want.
Whether you’re just getting started in the trade or have a few years under your belt there’ll should be something here to help.
Because every article you read is published with our audience in mind. If we don’t think you’d find it useful or interesting (at the very least) then we don’t press the big blue publish button. All the PPC that’s fit for pixels, you might say.
As well as news and opinion, tips and cheats, “how to”s and essays, we have a number of what we call “Ultimate Guides.” While most of what we publish is easily digestible in a single sitting, these pieces are a bit bigger. Or a lot bigger.
These articles are not sizeable for the sake of it, but simply seek to leave no stone unturned, to comprehensively cover as close to the entirety of a topic as is realistically possible.
Serving the same professional development purpose our cousin company, brightonSEO, runs a set of pre-conference training workshops. These practical, hands-on and in-depth courses take place, as the name suggests, before our bi-annual events in Brighton, and our annual brightonSEO San Diego conference.
The offering goes beyond PPC and SEO, into adjacent areas such as content production (including video), analytics, UX, CRO and much more.
PPC Hero’s Ultimate Guides
The Ultimate Guide to Cookies & Marketing Consent Management Platforms
The Ultimate Guide to Product Data Feed Management
The Ultimate Guide to Click Fraud
The Ultimate Guide to Paid Marketing for B2B
The Ultimate How-To Guide for A/B Testing
The Ultimate Guide to LinkedIn’s Ad Units
The Ultimate Campaign QA Checklist
![Training](http://www.ppchero.com/wp-content/uploads/2024/08/training-7.jpg)
In Person Training Workshops
Workshops being held in Brighton, UK in October 2024
Advanced PPC
Paid Social Advertising
Beginners SEO
Behavioural Science for Digital Marketing
Content Creation for Digital PR
Conversion Rate Optimisation Training
Copywriting for SEO
Digital PR for Link Building
Ecommerce Analytics (GA4, GTM & Looker)
Ecommerce SEO Training
GA4 Reporting, Analysis & Activation
In-House SEO
International SEO
Javascript SEO (Advanced)
Link Building and Outreach (Advanced)
Local SEO & Google My Business
Managing Crawling & Indexing
New Manager Fundamentals
On-Site Content Strategy
Python for SEO Data Analysis
SEO Auditing
Smartphone Video Creation
Technical On-Page SEO (Advanced)
UX for Marketers
Workshops being held in San Diego, CA in November 2024
GA4 Reporting, Analytics & Activation
Link building through content
Local SEO & Google Business Profile
Advanced PPC
Advanced Technical on-page SEO
Managing Crawling & Indexing
YouTube Marketing – Organic & Paid
Reporting & Looker Studio
Beginners’ SEO
Workshops being held in London, UK in November 2024
Copywriting for SEO
GA4 Reporting, Analysis & Activation
Technical On-Page SEO (Advanced)