Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this webinar will give a detailed breakdown on what features you should be using and how they can make the most impact for you as an Account Manager.
You’ll get expert-level PPC tips like:
- Using Auction Insights to find competitors to use outrank bidding strategies on
- How to receive the ideal conversion volume and cost/converted click at positions 1-3 or lower
- Utilizing Dynamic Search Ads as a keyword mining tool
- Increasing bids on qualified, previous site visitors
Presented by
Amanda West-Bookwalter Mike McEuen
