… [Read more...] about Google Ads audits for ecom: you’re lighting money on fire!
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The science behind Google Ads Quality Score: key insights & actionable tips
The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
As a PPC specialist, I've seen first-hand how AI has revolutionized Google Ads. While the technology offers impressive capabilities for optimization and efficiency, we need to focus on transparency and accountability when implementing these tools. Without these foundations, we risk losing consumer trust and violating privacy regulations. The Transparency Challenge of AI in … [Read more...] about The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
4 Google Ads Custom Columns I Use Everyday
How many custom columns are you using in your Google Ads accounts? If you’re looking for some additional insights into how your Google Ads account is performing, here are some custom columns that can help. Especially if you’re not a novice search marketer, these custom columns can help you understand performance a bit easier and get some direction on where to make … [Read more...] about 4 Google Ads Custom Columns I Use Everyday
Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
How AI Call Tracking Is Changing the Google Ads Game
Google Ads account management is like chess. It’s easy to learn the moves, but it takes years of practice to master the techniques and become an professional.We all know that a killer landing page and multiple contact points (forms, phone number, chat), catchy and well-thought-out headlines, stunning image ads, a stellar conversion and bidding setup, typically do the trick … [Read more...] about How AI Call Tracking Is Changing the Google Ads Game
Making google ads and looker studio work for you
Understanding key differences of Google Ads and Microsoft Ads
Google Ads: a look ahead
The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
This is the second part of Stewart Dunlop's two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don't have to have read Part I but it won't hurt. The Google ads trial revealed a number of significant ways in which the company … [Read more...] about The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
