What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
Search Results for: ad testing
Follow Up on Preferred Cost Bidding Test
As a follow up to my preferred cost bidding blog a few weeks ago, I'm here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions have dropped. Campaign #1 is still set at a preferred cost bid of $0.12. For the past two weeks my actual CPC was at $0.09. However it has increased … [Read more...] about Follow Up on Preferred Cost Bidding Test
5 Reasons Why I (we) Blog
We've been tagged by PPC Blog. Instead of having John, Amber and myself post 5 reasons why we each blog I thought I'd write 5 reasons why we blog as a collective: We saw an opportunity to dig into the nitty-gritty details and stats of PPC management. There is a plethora of blogs that post news or updates about PPC management, but not many blogs discuss actual results of … [Read more...] about 5 Reasons Why I (we) Blog
PPC News Roundup for May 1, 2007
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007
4 Ways to Enhance Your Performance in Yahoo!’s Panama
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!'s new interface - as I'm certain most online marketers are still trying to gain their bearings as well. Recently we released our handbook, Welcome to the Panama Jungle: a user's guide to Yahoo!'s new interface, where we talk about the ins and outs of Panama. … [Read more...] about 4 Ways to Enhance Your Performance in Yahoo!’s Panama
5 Steps to Exceeding Your Clients Expectations
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status from under-performing to over-performing. See if my plan of action could possibly help you. It was successful for me. * The goal: to reach 15,284 clicks with a CPC of … [Read more...] about 5 Steps to Exceeding Your Clients Expectations
PPC News Roundup for April 6, 2007
Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to turn down your hype dial and make your headlines not so fantastical and wonderful. Chris … [Read more...] about PPC News Roundup for April 6, 2007
PPC News Roundup for March 27, 2007
What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New Wordpress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo click quality czar Yahoo: 92% of Conversions Happen Offline Google is testing a "Search PPC" option over the right … [Read more...] about PPC News Roundup for March 27, 2007
The Quality of Dynamic Keyword Insertion
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: "What I want to know is this - since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalise you or reward you for using DKI to put the search term in, rather than … [Read more...] about The Quality of Dynamic Keyword Insertion
PPC News Roundup for March 22, 2007
SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC Management - How to Write Titles And Descriptions PPC Management - B2B Newsletter PPC News - Per Per action Beta … [Read more...] about PPC News Roundup for March 22, 2007
Being #1 Doesn’t Always Mean You Win
This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the outcome (positive or negative). Client: Indian Math Online (IMO) is an online … [Read more...] about Being #1 Doesn’t Always Mean You Win