For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. As you spend more and more time doing the same thing, it’s expected that you’ll … [Read more...] about Refresh Your Ad Testing With 4 New Analyses
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How To Tidy Up Your Negative Keywords
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. Negative keywords are an essential part to any PPC campaign. Combing through … [Read more...] about How To Tidy Up Your Negative Keywords
Know When It’s Time to Delete Your Paused Keywords
The unending wisdom of Martha Stewart tells us that "there are few rites of spring more satisfying than the annual clean." In that spirit, PPC Hero's April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. There are tons of reasons to pause things within our PPC accounts. Poor … [Read more...] about Know When It’s Time to Delete Your Paused Keywords
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the all-encompassing awesomeness of the feature that it took me until recently how to figure out a way to use it in new and exciting ways. … [Read more...] about Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
During this week's webinar, we went over some best practices for guiding your customers through the ecommerce sales funnel, and came to terms with the fact that the path changes all the time. Check out the video below to hear Hanapin Marketing experts Jeff Allen, Amanda West-Bookwalter and Christina Hall as they discuss cutting-edge ecommerce and search marketing best … [Read more...] about Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
Three Automated Reports That Will Make You a Better Account Manager
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the time. There are weird insights to glean from tiny pieces of data. There are hashtags (#enhancedcampaigns) to go hog wild on during Google’s webinars … [Read more...] about Three Automated Reports That Will Make You a Better Account Manager
Agency or In-House? Choosing The Right PPC Path For You
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Agency or In-House? Choosing The Right PPC Path For You
Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account … [Read more...] about Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
