The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
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Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better for advertisers. Yesterday, Bethany wrote on the best practices for the Google Display Network and last week, Sarah and I had the opportunity to head up to Chicago … [Read more...] about Newest Developments for the Google Display Network
Display Network Best Practices
This is the second post PPC Hero's series on How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday, Abby wrote on the similarities and differences between the Google Display Network and Bing Content Network. In this … [Read more...] about Display Network Best Practices
How to Set Up Proper PPC and Analytics Tracking
Whether you're starting a PPC account from scratch or inheriting a large account from another agency or manager, the story should start pretty much the same. "Once upon a time in PPC land, I opened a Google Analytics account and double-checked that all of my traffic and conversion tracking was implemented correctly." Maybe this process isn't a fairy tale, but ensuring you … [Read more...] about How to Set Up Proper PPC and Analytics Tracking
