All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
Search Results for: ROAS
New Target ROAS Bidding In AdWords
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords. Target ROAS bidding will be rolling out across all accounts over the coming weeks. As all the good little digital marketing … [Read more...] about New Target ROAS Bidding In AdWords
How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager's task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it's all in the name of expansion, expansion, expansion. You want your account to be huge and always have that conversion and ROAS line creeping up and to the right. But what does that leave us with? Probably an account … [Read more...] about How Keyword Research Is Tanking Your ROAS
Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on the likelihood of a specific lead generating revenue for your business. (Side note, this is probably my most verbose post … [Read more...] about Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end data. Only through detailed analysis over an entire sales cycle can you really get a good grip on PPC’s effects. Lead generation doesn’t … [Read more...] about Calculating Adjusted ROAS to Measure Account Performance
How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it's not often, at least in my experience, that you get a client with access to their product margins and overhead costs. I normally get a loose estimation of these things, and we work … [Read more...] about How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
Do you want to know: - Budget tactics and bidding options available to PPC managers? - How to find the bidding "sweet spot" for your PPC account? - How to calculate your return on ad spend? - How to improve that ROAS? If you answered YES! to any of the above, you should join Hanapin Marketing Account Executive Jessica Cates as she walks you through the facets of budgets and … [Read more...] about Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
4 Google Ads Custom Columns I Use Everyday
How many custom columns are you using in your Google Ads accounts? If you’re looking for some additional insights into how your Google Ads account is performing, here are some custom columns that can help. Especially if you’re not a novice search marketer, these custom columns can help you understand performance a bit easier and get some direction on where to make … [Read more...] about 4 Google Ads Custom Columns I Use Everyday
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still is. It’s great at doing that, but can PPC successfully drive awareness? The answer, in many cases, is that it can… What is … [Read more...] about How Top of Funnel Paid Search Advertising Can Be Effective
How to safely use Broad Match keywords
For years, PPC marketers have avoided Broad Match keywords. They are notorious for matching irrelevant search terms alongside relevant ones. This imprecision stems from Close Variant matching, which includes matching a searcher's intent, synonyms, plurals, or misspellings. While Broad Match keywords can extend your reach well beyond that of Phrase or Exact Match keywords, the … [Read more...] about How to safely use Broad Match keywords
Apple Search Ads: Past, Present, and Future
Every good search marketer is always looking for alternative channels to get better results for clients. Most of us tend to stick to the top two or three options — Google Ads or Meta, or perhaps we'll add LinkedIn or Microsoft into the mix. These channels are often already overly saturated, and it’s always useful to look at other options. Any alternative to the mainstream is … [Read more...] about Apple Search Ads: Past, Present, and Future
Building Links to Your Website Using PPC
Building links - the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic - can generally fall into two methodologies: PPC - in particular Google Search Ads - can be a useful tool for organic link building. The high-level process for using Google Ads to build links runs as follows: I’ll now break down … [Read more...] about Building Links to Your Website Using PPC
