One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit with a little bit of maths involved, however it rarely seems to be as simple as it seems. For the past couple of weeks I've been working heavily on … [Read more...] about Make It Count! How To Avoid Common PPC Ad Testing Mistakes
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Ad Testing for 2013 – Plan Now for MONTHS!
For this month’s series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. A 100% admitted ad copy nerd, I just wouldn’t feel right tackling any subject in terms of PPC account testing other than ads. There is no end to the world of ad … [Read more...] about Ad Testing for 2013 – Plan Now for MONTHS!
Ad Testing
A/B Testing: https://bit.ly/2ngnrV Improving Ad Texts: https://bit.ly/aFnrwV Statistically Valid Tests: https://bit.ly/fXzk2p … [Read more...] about Ad Testing
Ad Testing Plan for the Professional Ad-(wo)man
I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing process. I’m talking beyond just a system for picking winners. I am talking about a system for planning out what to test, when, for how long and how to use what … [Read more...] about Ad Testing Plan for the Professional Ad-(wo)man
9 Common Issues with Data That Make Your Ad Testing Worthless
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart to climb all the way to the top of the entire Internet: bid higher. When in doubt, just keep bidding. It'll make all the difference in your ad … [Read more...] about 9 Common Issues with Data That Make Your Ad Testing Worthless
Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be ignored is CTR and it’s contribution to quality score. As an agency, I frequently see situations where ad testing as a strategy is essential but when the ad testing … [Read more...] about Ad Testing With Tight Margins: Keep Control
Ad Testing Made Easy: Series Wrap Up
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we can hope, right?) Here’s a recap of all the posts we covered this week for quick reference if you need it: Ad Testing Best Practices … [Read more...] about Ad Testing Made Easy: Series Wrap Up
Ad Testing Made Easy: Getting Over Challenges for Necessity
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in lieu of those challenges. Challenges Getting Started It’s probably obvious based on the previous three installments in the series that one of the major challenges in ad … [Read more...] about Ad Testing Made Easy: Getting Over Challenges for Necessity
Ad Testing Made Easy: Running An Ad Test
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is your field guide to putting effective PPC ad testing into … [Read more...] about Ad Testing Made Easy: Running An Ad Test
Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today we will discuss how to set up proper ad testing in both Bing and Google. Ethan Hunt didn’t become a super spy over night, did he? No, he did not. So keep in mind that it takes some time and effort to … [Read more...] about Ad Testing Made Easy: The Set Up
Ad Testing Made Easy: Best Practices
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come by as busy paid search managers. … [Read more...] about Ad Testing Made Easy: Best Practices
Profit per Impression: A Better Metric for Ad Testing
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains why Profit per Impression is the perfect metric for ad testing. —————- Ad split-testing is one of the core disciplines of PPC. If we … [Read more...] about Profit per Impression: A Better Metric for Ad Testing
