Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to take a look at the Adwords opportunities tab … [Read more...] about The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Search Results for: bing
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
New In Bing Extensions: Account Level Ad Extension Management
In September of 2017, to help improve campaign management efficiency, Bing Ads announced account level association for ad extensions. Fast-forward to this week, you will now also be able to manage account level ad extension associations from Bing Ads Editor, starting with Callout Extensions. Furthermore, Bing Ads will continue to add support for account level ad extension … [Read more...] about New In Bing Extensions: Account Level Ad Extension Management
Bing Artificial Intelligence Advancements
On December 13, 2017, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning. It is slated to deliver more comprehensive and complete information, give people answers quicker, and enable people to interact more conversationally with Bing search. AI has been a … [Read more...] about Bing Artificial Intelligence Advancements
Why You Should Rethink Your Bing PPC Strategy
Okay, so we all know that Google continues to have the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share report is released we can expect a few shifts, but we do not … [Read more...] about Why You Should Rethink Your Bing PPC Strategy
New and Improved Bing Ads Audience Targeting Reports
Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let you … [Read more...] about New and Improved Bing Ads Audience Targeting Reports
New Features In Bing Ads To Get Excited About
Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies In addition to eCPC bidding, Bing has added a few more options to their … [Read more...] about New Features In Bing Ads To Get Excited About
You Asked, Bing Listened: Most Wanted Updates for 2018
New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. We’re going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future, and the coolest new tools that are going to be at your fingertips. In this webinar, … [Read more...] about You Asked, Bing Listened: Most Wanted Updates for 2018
Two New Bing Updates To Make Your Work Easier
Multi-Linking Bing Ads rolled out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. Multi-Linking is helpful for agencies and multi-account advertisers in various scenarios, such as when you’re looking to: Run reports across all your managed accounts. Transition clients from one agency to another. Manage billing … [Read more...] about Two New Bing Updates To Make Your Work Easier
Bing Ads Content Data To Be Deleted
Bing Ads Content Network Change On June 30th, 2017, Bing Ads decided to sunset the content network and focus only on search to ‘improve your ROI’. This means, all the promise of display remarketing and other Bing display opportunities is now over. To solidify this even further, Bing Ads is now sending out emails to any account that is running or had run any content … [Read more...] about Bing Ads Content Data To Be Deleted
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by not having to build and manage the … [Read more...] about Bing Exact Match Close Variant Update and Beyond
Bing Ads Releases New Audience Features
Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas to help us do just that: In-Market Audiences and … [Read more...] about Bing Ads Releases New Audience Features
