Budgeting for clients is an uphill battle. It is also a challenge deciding how you want to spend your client’s budget, how to figure out the amount to allocate towards a certain platform, and then to develop a reasoning for your recommendation. There’s a method that I have fallen back on, that many at Hanapin utilize for their accounts. It is the 70/20/10 budgeting rule. This … [Read more...] about 70/20/10 PPC Budgeting
Search Results for: budget
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
How to Best Use Facebook’s Campaign Budget Optimization Feature
Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to set a goal result and budget at … [Read more...] about How to Best Use Facebook’s Campaign Budget Optimization Feature
How Much Should I Spend: Aligning PPC Budgets to Goals
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more common. Budget recommendations and planning are not so straightforward as they … [Read more...] about How Much Should I Spend: Aligning PPC Budgets to Goals
The 2019 Budget Season Doesn’t Have to Be a Nightmare
When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into a lead gen campaign, how to allocate between social, search and Amazon, and try to predict the unexpected events that … [Read more...] about The 2019 Budget Season Doesn’t Have to Be a Nightmare
I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time to meet your campaign goals. Pretty … [Read more...] about I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Max Clicks For Budget-Limited Campaigns: A Case Study
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I designed an experiment to run for 8 lead generation campaigns for … [Read more...] about Max Clicks For Budget-Limited Campaigns: A Case Study
How to Project Budgets for PPC Accounts with Sporadic Spend
Part of paid search is planning ahead to know how to spend your client’s money in the best possible way. To do that you need to start with a budget and delegate which platforms get a piece of your budget pie. But what happens when you aren’t given a budget and asked to give projections for a client? If the client has an established search campaign you can look at past … [Read more...] about How to Project Budgets for PPC Accounts with Sporadic Spend
How to Master Attribution for Easy Budget Planning
Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much? In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on … [Read more...] about How to Master Attribution for Easy Budget Planning
Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial Steps to Using Profit Goals for Lead Gen Clients Some easy initial … [Read more...] about Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
PPC Budgets: Pass Go into 2018 and Collect Optimal ROI
It’s the most wonderful time of year – budgeting season! With a new year comes a fresh slate when it comes to spend, so where do you start in terms of prioritizing where the money should go? With a carefully calculated strategy, you could find exponential success in 2018. In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert … [Read more...] about PPC Budgets: Pass Go into 2018 and Collect Optimal ROI
Smart Ways to Get More Marketing Budget and Better Tools
It is safe to say we know what is on every marketers holiday wish list - more budget. The problem is, marketing is usually the first line item in an overall budget when overall performance is down or the marketers aren't able to show the right numbers to get their wish granted. In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics … [Read more...] about Smart Ways to Get More Marketing Budget and Better Tools
