Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
Search Results for: competitor analysis
New PPC Account Analysis For Beginners
Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are what your client … [Read more...] about New PPC Account Analysis For Beginners
How To Find Your Competitors’ Bidding Schedule
Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions. When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time and device as the options of … [Read more...] about How To Find Your Competitors’ Bidding Schedule
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
Make Better Projections With Excel’s “What-If” Analysis
Paid search is a dynamic marketplace. Resources fluctuate, competitors come and go, and business goals change. In order to keep up, you must make continual estimations between where you are and where you could be. While it’s easy to calculate gross differences, it becomes trickier once you must deal with dependencies or analyze multiple scenarios. In this article, we’ll … [Read more...] about Make Better Projections With Excel’s “What-If” Analysis
[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Competition is a part of any business. If you want your business to continually succeed, it’s important to be aware of the competitive landscape, so that your product or service can stand out amongst the rest. A competitive analysis is a great way to analyze your competitor’s PPC ads. In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to … [Read more...] about [New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
You're All Set! You're now registered for Hanapin Marketing and iSpionage's webinar, 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Competitor Strategies For Small PPC Budgets Cut … [Read more...] about Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Cut Throat PPC: A Guide To Competitive Analysis
When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use. Choosing Competitors I … [Read more...] about Cut Throat PPC: A Guide To Competitive Analysis
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn't happen in a vacuum. We tend to … [Read more...] about How To Turn Competitive Analysis Into Actionable PPC Gains
Performing Competitive Analysis – How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction. Today, we’ll discuss both how the analysis was conducted and how we used it to drive strategy. Pulling the Data: The Auction … [Read more...] about Performing Competitive Analysis – How to Stay Ahead of Your Competition
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the all-encompassing awesomeness of the feature that it took me until recently how to figure out a way to use it in new and exciting ways. … [Read more...] about Use Google’s Auction Insights to Find Your Competitors’ Mistakes
