When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Search Results for: dynamic search ads
What I learned managing a $100M+ Paid Ads Budget at eBay
$150 million dollars can buy you a lot of things in this world. Maybe you fancy yourself a mansion in Bel Air. Maybe you prefer a private island in Thailand right next to the famous Phuket beach. Somebody, somewhere decided our team at eBay should spend that kind of money on Paid Search traffic, specifically on Product Listing Ads (PLA). While I might have preferred that … [Read more...] about What I learned managing a $100M+ Paid Ads Budget at eBay
How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
Meta Ads in 2024: The Best Targeting is No Targeting
Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your hard-earned spend. However, there are plenty of opportunities for clients to get great results by following a simple … [Read more...] about Meta Ads in 2024: The Best Targeting is No Targeting
YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You're not alone. More and more advertisers have either spotted the potential of YouTube or want to add to their existing profitable channels. Unfortunately a … [Read more...] about YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Google change the meaning of “Top Ads”
What is Top Ads in world of Google? well it's changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change of definition of Top Ads. If your deep in the detail of paid search campaigns on Google this is the kind of tweak that's easy to miss.Now Google's documentation reads; Top ads are adjacent to the top organic search results. … [Read more...] about Google change the meaning of “Top Ads”
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
The Ultimate How-to Guide on Google Ads A/B Testing
Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others. We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding the right demographic. A/B testing, or … [Read more...] about The Ultimate How-to Guide on Google Ads A/B Testing
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
Three Tips to Combine Paid and Organic Search Marketing Strategy
The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and probably a dozen more experimental features Google and Microsoft are testing this week. The good news is that marketers can optimize every SERP asset via either paid or organic search. The catch? … [Read more...] about Three Tips to Combine Paid and Organic Search Marketing Strategy
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
Responsive Search Ads: What is the new default in Google ads?
Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad format called Responsive Search Ads for relevant search results. In the coming future, Responsive Search Ads … [Read more...] about Responsive Search Ads: What is the new default in Google ads?
