Imagine being an e-commerce brand, which has been able to generate awareness and acquire a significant amount of customers after being around for a good period of time. You probably realize at some point that whether it is in paid search or social ads, you could be advertising to people who would be buying from you anyways. This is the beginning of a conversation that can lead … [Read more...] about A New Campaign Structure for eCommerce Brands
Search Results for: ecommerce
Ecommerce Ad Updates You Should Know As We Approach Q4
2020 has presented many firsts and challenges for various PPCers. Specifically, on the eCommerce side, brands have experienced quite a bit of growth as people have leaned heavier on purchasing online. I recently wrote about “When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC”, covering how COVID has impacted our overall approach. It’s clear that … [Read more...] about Ecommerce Ad Updates You Should Know As We Approach Q4
Beginner PPC Optimization Tips for Ecommerce Brands
I am not a big fan of the fact that marketing by eCommerce startups seems restricted to arbitraging between pay per click (PPC) expense and conversion profits. Certainly, eCommerce marketing should be broader than simply purchasing traffic. Even if that’s not the case for your brand, (you are more reliant on other marketing channels, like organic social … [Read more...] about Beginner PPC Optimization Tips for Ecommerce Brands
How To Maximize eCommerce Revenue When Demand Skyrockets
There is no doubt the recent stay-at-home orders have impacted businesses in a big way. Some businesses have experienced significant revenue loss, while some eCommerce companies are seeing record revenue months. The current pandemic has changed search behavior as more people shift to buying online. Many eCommerce businesses have experienced an increase in conversion rate … [Read more...] about How To Maximize eCommerce Revenue When Demand Skyrockets
Ecommerce SEO: Optimizing and Ranking Category Pages
As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these high-priority pages often pull in searches for short-head, high-volume keywords. However, this does not mean that they are automatically optimized for SERP rankings. In fact, the situation is quite … [Read more...] about Ecommerce SEO: Optimizing and Ranking Category Pages
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first to understand why so many are not taking advantage of the platform. I mean, it’s Amazon, why not right? 56% of Ecommerce Marketers are NOT advertising on … [Read more...] about 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
7 Facebook Video Advertising Benefits For eCommerce Businesses
Any type of eCommerce business needs to have a strong emphasis on digital marketing in order to get the desired success in the competitive marketplace. Knowing about the massive use of social media platforms and the wide opportunities to promote your business, all-powerful digital marketing agencies give much importance to it. Social media has become a strong platform to … [Read more...] about 7 Facebook Video Advertising Benefits For eCommerce Businesses
How Ecommerce Brands Can Benefit From A Growing IoT Market
There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
6 Facebook Ad Strategies All Ecommerce Brands Need
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll be sorely disappointed: while there is a virtual equivalent of footfall to be earned in the form of organic traffic, search rankings aren’t static, and an inconvenient Google update can sink … [Read more...] about 6 Facebook Ad Strategies All Ecommerce Brands Need
Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
You may be thinking.....isn't it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN'T make sense, most of the time, it does! There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4: Rapidly Growing Audience We know that 40% of eCommerce marketers are already investing in Amazon Ads. … [Read more...] about Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
