Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
Search Results for: google analytics
[New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad. Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk … [Read more...] about [New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
I’m amazed at how many PPC account managers don’t know what happens after someone clicks an ad. Don’t get me wrong, I know there are scenarios when the goal is to drive as much cheap traffic to the website as possible. However, if you’re managing an account where conversions are the goal then understanding what happens post-click is vital to your PPC performance. To better … [Read more...] about 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
Implement Smart Goals Via Google Analytics
Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Google Analytics Cohort Report Video Explanation
Google Analytics recently added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time. The true value of the report comes from segmenting the data. In the video example below, the segments of data are "All Sessions," "Email," "Paid Search," and "Users who completed a transaction." We can use this … [Read more...] about Google Analytics Cohort Report Video Explanation
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
On Demand Webinar 4 Underutilized Google Analytics Features For PPC Accounts Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google … [Read more...] about [New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies? Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert. For ecommerce accounts in … [Read more...] about Solidify Your Ecommerce Remarketing Strategy With Google Analytics
