If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional investment? Well, I’m glad you asked because these are important things to consider before bringing this conversation up with a client. Fortunately, … [Read more...] about How to Leverage Lost Impression Share For More Budget
Search Results for: impression share
Lost Impression Share Metrics Come to adCenter
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the same sorts of hats as our own beloved Jeff Allen, Microsoft gleefully announced the following metrics are all available for your … [Read more...] about Lost Impression Share Metrics Come to adCenter
Use Your Impression Share Report To Increase Clicks and Conversions
What do you do when you feel like you've hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren't generating the amount of traffic you think you're capable of. The next step you can take is to focus on your campaigns' impression share. Today, I would like to define Impression Share within Google … [Read more...] about Use Your Impression Share Report To Increase Clicks and Conversions
Impression Share, Takin’ it to the Streets
Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn't pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost … [Read more...] about Impression Share, Takin’ it to the Streets
Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond "visibility of your campaigns compared to your competitors" what actually is Share of Voice? And why is it important? By the end of this post, you'll be in possession of a comprehensive conceptual understanding, plus you'll be … [Read more...] about Share Of Voice: Why Is It Important?
Analyzing the Impact of Multi-Brand Shared Keywords
In recent years, account and client complexity have increased. As we sign big companies that advertise in multiple accounts for multiple brands, it’s important to keep a pulse on how these accounts are interacting with each other. The Situation Let’s pretend we have a Company X, which owns brands 1,2, and 3. Each of these brands advertises in their own accounts, on similar … [Read more...] about Analyzing the Impact of Multi-Brand Shared Keywords
Google Target Outranking Share Bid Strategy Success
A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine learning aside and give it a whirl. The … [Read more...] about Google Target Outranking Share Bid Strategy Success
First Impressions Of The New Google AdWords Dashboard
I started working with a new client recently and was delighted to find that the interface automatically reverts to the new AdWords dashboard. My first reaction went something like this. But after scrolling around and pushing some buttons, I took the more philosophical approach. I am confident that the changes Google has made are for the better, and it's only my … [Read more...] about First Impressions Of The New Google AdWords Dashboard
Shared Budgets Now Available In Bing Ads
Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest edition so let’s jump in with a few details. How Do … [Read more...] about Shared Budgets Now Available In Bing Ads
Find Your True Competition With “Rank Above Share”
In an Auction Insights report, there are six statistics given to you regarding your competition. As most readers know, they are as follows: Impression Share - How often the participant receives an impression in the same auctions that you are eligible. Average Position - The average placement of a participant's ad when they receive an impression on the auctions you are … [Read more...] about Find Your True Competition With “Rank Above Share”
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression … [Read more...] about Google Makes a Big Impression and Bing Adds Sitelinks
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily spend level by automatically adjusting spend allocation for full utilization. As Google Engineer Vidya Iyer explains: “Say you’re … [Read more...] about Sharing is Caring: Google AdWords Introduces Shared Budgets
