On Demand Webinar Rule 2014 with RLSA & Retargeting Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – Rule 2014 with RLSA & Retargeting
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Rule 2014 with RLSA and Retargeting [Webinar Recording]
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there's no better audience than one that already knows you, so it's worth spending as much time optimizing your message and ad channels for your remarketing lists as you do for your wider audience. Hear experts from Hanapin Marketing and 3Q Digital as they discuss methods and … [Read more...] about Rule 2014 with RLSA and Retargeting [Webinar Recording]
Rule This Year With RLSA and Retargeting – New Webinar!
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there's no better audience than one that already knows you, so it's worth spending as much time optimizing your message and ad channels for your remarketing lists as you do for your wider audience. Targeting, positioning, messaging and optimization. Doing them well is harder than … [Read more...] about Rule This Year With RLSA and Retargeting – New Webinar!
RLSA & Why Tablet Targeting Isn’t Dead
Today's post is brought to you by PPC Hero Ally Thomas Hertkorn. Thomas is currently Head of SEM at Netlead GmbH & Co. KG, SEM in Berlin (Germany), specializes in PPC consulting, automation of large PPC accounts and has over 6 years of experience in Online Marketing. You can reach him @ThomasHertkorn -- Imagine you have a online shop that sells only tablet cases, where … [Read more...] about RLSA & Why Tablet Targeting Isn’t Dead
Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
How to enhance your paid search with audience targeting
To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers don’t consider that they can use paid search a bit further up in the funnel by going after broader keywords with lower intent. … [Read more...] about How to enhance your paid search with audience targeting
Advanced Google Ads Techniques To Master In 2024
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
The Complete Guide To PPC Naming Conventions
Naming Conventions is by far my biggest pet peeve as a digital marketer. There is nothing worse than working with an existing structure that is confusing, disorganized, and underperforming because of it. Naming conventions is an important topic, especially in big accounts or if you are running cross-channel campaigns because it lays the foundation of how your reports and … [Read more...] about The Complete Guide To PPC Naming Conventions
PPC RSAs: Do They Live Up to The Hype?
Oh, hello! Thanks for stopping by to read this blog of mine. All the cool kids are doing it, right? Now, I’m going to dive into the performance of Responsive Search Ads (RSAs) and see if they live up to the expectations set for them when Google initially rolled this new ad type out back in early 2018. First, if you’re unfamiliar with RSAs I’d recommend checking out this blog … [Read more...] about PPC RSAs: Do They Live Up to The Hype?
How to Address Low Search Volume Keywords in Google Ads
You’ve done it! You built your first Google Search campaign after many hours of planning, projecting, and strategizing. The ads and keywords are all uploaded and visible in the interface, and you are performing your final QA. But then it hits… you open the campaign only to find out that Google has flagged many of your keywords as ‘low search volume’ and won’t trigger ads for … [Read more...] about How to Address Low Search Volume Keywords in Google Ads
3 Unconventional Ways to Use Automated Bidding
Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts. Everyone always seems to jump to their largest search campaigns to test it out but there are some really creative ways to use these strategies across the funnel. As a reminder, there are some recommendations and best practices to keep … [Read more...] about 3 Unconventional Ways to Use Automated Bidding
ALSA Strategy: A New Way to Think About Old Strategies
Often times our task as digital marketers is to bring awareness to a new product or service our client has to offer. Questions then arise, like how should we build awareness or how can we capture existing searches? If the new product or service is already in the market with competitors, you might be in luck and have some keyword Search volume to attack. In many cases though, … [Read more...] about ALSA Strategy: A New Way to Think About Old Strategies
