This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I'll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding Google's decision, announced earlier today, to terminate the advertising services agreement that the companies … [Read more...] about Google Terminates Advertising Agreement with Yahoo
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Build a Strong PPC Foundation with Better Keyword Research
The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don't have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign. Next … [Read more...] about Build a Strong PPC Foundation with Better Keyword Research
Top 5 PPC Developments That Made News in 2007
The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer's strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their … [Read more...] about Top 5 PPC Developments That Made News in 2007
Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn't sure in which direction to head. I had keyword block, much like writer's … [Read more...] about Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
