Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: "What I want to know is this - since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalise you or reward you for using DKI to put the search term in, rather than … [Read more...] about The Quality of Dynamic Keyword Insertion
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Your Target Audience May Be Larger than You Think
I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the entire US. I loaded this national campaign with the same keywords as my regional campaign except I added … [Read more...] about Your Target Audience May Be Larger than You Think
PPC News Roundup for March 23, 2007
Yahoo Announces Click Fraud Efforts DoubleClick Research Shows Higher Click Rate with Video Ads Google Definitions Show Related Phrases Google’s Plus Box Allows "Related Info" in Search Results … [Read more...] about PPC News Roundup for March 23, 2007
Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
Contents Introduction Migration Tips and Info Billing/Admin New Account Accessibility/Invoicing System Account Status Account Management General Campaigns Ad Groups Keyword Management Ad Text Management Part 1: Short and Long Ad Texts Part 2: Dynamic Keyword Insertion Part 3: Ad Text Approval Timeframes Bulk Upload Options Reporting Conversion … [Read more...] about Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
PPC News Roundup for March 22, 2007
SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC Management - How to Write Titles And Descriptions PPC Management - B2B Newsletter PPC News - Per Per action Beta … [Read more...] about PPC News Roundup for March 22, 2007
Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, and focus on your targeted keywords that are more specific to your product, service, or brand. Recently, I was bidding on general, non-specific keywords, and … [Read more...] about Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
5 Ideas for A/B Testing Your PPC Ad Text
With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing. 1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that … [Read more...] about 5 Ideas for A/B Testing Your PPC Ad Text
PPC News Roundup for March 16, 2007
John Miller from Search Engine Land Upsets PPC Agencies https://searchengineland.com/070314-085639.php Interview with Microsoft CEO Steve Ballmer has Everyone Laughing https://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance … [Read more...] about PPC News Roundup for March 16, 2007
Being #1 Doesn’t Always Mean You Win
This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the outcome (positive or negative). Client: Indian Math Online (IMO) is an online … [Read more...] about Being #1 Doesn’t Always Mean You Win
Display & Destination URLs Should Play Nice
Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail from Google telling me that some of my ads had been declined one full day after I had added the ad groups. Therefore, those ad groups were turned … [Read more...] about Display & Destination URLs Should Play Nice
We’re Gonna Have Some Fundamentals!
All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss the most fundamental yet most important aspects of managing a well-planned and great-performing PPC campaign. Ad Testing The most powerful tip I can give to anyone running … [Read more...] about We’re Gonna Have Some Fundamentals!
Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For some reason your performance takes a nose dive, or at least it slips noticeably, and you have not made any major changes to the … [Read more...] about Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
