The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Search Results for: account expansion
7 Areas Where Your PPC Account Is Broken
Sometimes in the weeds of your own PPC account, it’s hard to see what’s really going on. Regularly auditing your account can help prevent you from slowly bleeding money or missing out on opportunities for growth or new features. However, regular audits can be hard to do when you are the only one in your account day in and day out. As a Sr. Digital Specialist I spend about … [Read more...] about 7 Areas Where Your PPC Account Is Broken
Singing This Unsung Hero’s Praises – Proper Account Structure
With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all of the accolades for throwing touchdowns, … [Read more...] about Singing This Unsung Hero’s Praises – Proper Account Structure
Account Analysis Qualification – Contact Confirmation
Find Out if You Qualify! Get a Free Custom Account Analysis from PPC Hero A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert … [Read more...] about Account Analysis Qualification – Contact Confirmation
Account Analysis Qualification – You Are Qualified
Find Out if You Qualify! Get a Free Custom Account Analysis from PPC Hero A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert … [Read more...] about Account Analysis Qualification – You Are Qualified
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Account Analysis Qualification
Find Out if You Qualify! Get a Free Account Analysis from PPC Hero! A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert PPC … [Read more...] about Account Analysis Qualification
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion … [Read more...] about 10 Ways To Grow Your PPC Account – New Whitepaper!
[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about [Webinar Recording] 10 Things Every PPC Account Should Have
10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about 10 Things Every PPC Account Should Have [New Webinar!]
Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data quality and integrity would be far superior. The same holds true for PPC accounts. Campaigns with tightly themed ad groups and targeted keyword sets will usually … [Read more...] about Account Structure: The Backbone of PPC Success
Managing PPC Education Accounts During Back to School Season
We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss … [Read more...] about Managing PPC Education Accounts During Back to School Season
