For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. Account Structure 101 For today's lesson, we're going to start at the very … [Read more...] about It Might Be Time To Revisit Your Account’s Structure
Search Results for: account structure
So, You’re Taking over An Account. What Next?
Transitioning an account between managers is a process riddled with anxiety and confusion - from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship that is mutually beneficial for the agency and the client. Here are … [Read more...] about So, You’re Taking over An Account. What Next?
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Testing new ideas is a core component of digital marketing strategy - in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes without risking huge downsides. That test and learn … [Read more...] about Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
A New Campaign Structure for eCommerce Brands
Imagine being an e-commerce brand, which has been able to generate awareness and acquire a significant amount of customers after being around for a good period of time. You probably realize at some point that whether it is in paid search or social ads, you could be advertising to people who would be buying from you anyways. This is the beginning of a conversation that can lead … [Read more...] about A New Campaign Structure for eCommerce Brands
PPC Account Transitions: 4 Parts Of A Smooth Handoff
Whether you are leaving your job or just transitioning to another role in your company, having a solid transition plan determines whether a transition goes smoothly or becomes a complete train-wreck, leaving your team confused and annoyed. If you’re like most of us, you don’t want the latter to happen, so you better keep reading to find out how to make your transition effective … [Read more...] about PPC Account Transitions: 4 Parts Of A Smooth Handoff
Google Ads Audience-Based Campaign Restructure Case Study
Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because … [Read more...] about Google Ads Audience-Based Campaign Restructure Case Study
[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? Our updated guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns. Here are the main topics this guide covers: Account set up basicsCreating a keyword listCampaign & ad group structure and best practicesAd and ad extension … [Read more...] about [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
PPC Reset: Refresh Your Outlook on Your Accounts
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last decade. With the change in decade, change in year, change in landscape, I am encouraging all you PPCers to consider doing a PPC reset: reset your outlook on your accounts and look to refresh what you’re doing. There are endless optimizations we think to do … [Read more...] about PPC Reset: Refresh Your Outlook on Your Accounts
How To Create A Great PPC Campaign Structure
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure supports so many other important parts of your account, including your account’s performance. Campaign structure is one of the most crucial pieces of a successful PPC effort, but there are thousands of ways to … [Read more...] about How To Create A Great PPC Campaign Structure
Who Owns Your PPC Ads Account?
As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the circumstances, it means you have to start over and build a … [Read more...] about Who Owns Your PPC Ads Account?
Account Management: One of My Top Takeaways From 2018
To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing accounts looked like at the outset were largely incorrect. I’ve come to realize that we can’t always apply standard routines, processes, and tasks to manage our client accounts. Managing them is so much more than … [Read more...] about Account Management: One of My Top Takeaways From 2018
