Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes. If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use these types of … [Read more...] about Simplify With The Google Analytics New Display Advertiser Features
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Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
Using Google Analytics for AdWords Conversion Tracking
Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign-ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are … [Read more...] about Using Google Analytics for AdWords Conversion Tracking
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join Searchforce’s, Miles Olson, and Hanapin’s, … [Read more...] about 9 Things You Need To Know About PPC Analytics [New Webinar!]
Webinar: 9 Things You Need to Know About PPC Analytics
More about this Webinar Running effective PPC campaigns can be competitive and expensive (really expensive if you're not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? In this webinar … [Read more...] about Webinar: 9 Things You Need to Know About PPC Analytics
Google Analytics Now Offers Display Targeting Reports
Have you been wondering what has typically been happening when a user clicks your display ad and doesn't convert? The data is now available to you. Google recently launched a new Display Targeting report in Google Analytics. This report can be found in the Google Analytics interface in the "Acquisition" category under "AdWords". As advertisers know, the Display Network … [Read more...] about Google Analytics Now Offers Display Targeting Reports
How to Form a Remarketing Strategy
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and implement. At a basic level, you can add the remarketing code to your website and easily show ads to anyone who has visited your website. If you want … [Read more...] about How to Form a Remarketing Strategy
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
Fine Tune Your Remarketing Campaigns with Membership Duration Segments
Remarketing campaigns continue to be an effective tool to drive conversions at low CPAs. The more you dive into the rabbit hole of remarketing, the opportunities of segmentation seem endless. One area that is a good starting point for experimenting with remarketing segments is creating remarketing lists by membership duration – a.k.a how long to follow visitors. What is … [Read more...] about Fine Tune Your Remarketing Campaigns with Membership Duration Segments
How to Further Refine Your Remarketing Lists
Remarketing can be an effective tool to use when wanting to target a more qualified audience. By focusing on users who have already visited your site, you should be reaching those that have more of an interest in what you have to offer. Currently, there are ways to refine the audience even more by specifying certain pages the user visited, or certain actions they completed. The … [Read more...] about How to Further Refine Your Remarketing Lists
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
