Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance in GA, you’ll need to get the spend data … [Read more...] about How To View Bing Spend In Google Analytics
Search Results for: bing
Bing Ads Expanded Device Targeting Just Got Better
Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that some slip by. Have you been taking advantage of the … [Read more...] about Bing Ads Expanded Device Targeting Just Got Better
7 Tips To Optimize Your Bing Shopping Campaign
There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting up a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency. Specifically, we are going to cover 7 areas of … [Read more...] about 7 Tips To Optimize Your Bing Shopping Campaign
A Guide To Bing Ads Shopping Campaigns
With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin from Microsoft that can be found here. Today, I … [Read more...] about A Guide To Bing Ads Shopping Campaigns
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there are a couple tactics that can be deployed to find … [Read more...] about Fight Click Fraud In Your Bing Ads Lead Gen Accounts
On Demand Webinar: Best Practices and Upcoming Features in Bing Shopping
On Demand Webinar Best Practices and Upcoming Features in Bing Shopping Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices and Upcoming Features in Bing Shopping
Best Practices and Upcoming Features in Bing Shopping
Have you been struggling with Bing Shopping Campaigns? Not getting the best performance you thought you would? Don’t even know where to start? We’ve got some super helpful Bing Shopping best practices for you! In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to … [Read more...] about Best Practices and Upcoming Features in Bing Shopping
Navigating Location Based Bid Adjustments In Bing
Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing in different locations. Let’s look a little further … [Read more...] about Navigating Location Based Bid Adjustments In Bing
Bing Reporting Features And The Pep Talk You Need This Week
In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way? Well, lucky for us Bing Ads has added fuller reporting features to the Accounts Summary page. In addition to providing more performance insight across each of the Bing accounts you manage, you’ll also be able to more swiftly … [Read more...] about Bing Reporting Features And The Pep Talk You Need This Week
How To Use The Bing Ads Campaign Planner
The Bing Ads Campaign Planner has been available since 2014. The tool was created to help advertisers understand competition levels and industry benchmarks. Admittedly, I have just recently started using the Campaign Planner and found that the insights provided are especially helpful when creating a strategy for segmentation of campaigns and ad groups. In this post, I’ll … [Read more...] about How To Use The Bing Ads Campaign Planner
New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted customers helping to increase your click-through rate … [Read more...] about New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Expanding Your PPC Coverage Beyond Google And Bing
Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
