Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab attention via complimentary images. Image Ad Extensions within Bing … [Read more...] about Image Extensions Now Available In Bing Ads
Search Results for: call extensions
Last Minute Tips For Holiday Ad Extensions
In case you hadn’t noticed, the holidays are fast approaching! You may have already made your seasonal adjustments to your budgets and bids, but have you added any holiday extensions? In the past, to advertise holiday promotions you would have had to either create a new text ad or update an existing ad. Creating a brand-new ad presents a problem because it takes time for the … [Read more...] about Last Minute Tips For Holiday Ad Extensions
Google AdWords Introduces Structured Snippet Extensions
Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
In the newest webinar of our Flash Series, Hanapin Marketing experts, Matt Umbro and Samantha Kerr, go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate. They will point out the quick basics of where each extension is located and then go more into detail on why you should use them and how you can use them to … [Read more...] about [New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping. These new extensions are displayed alongside your shopping ads at no additional work or cost. They use existing information you’ve provided in your Merchant … [Read more...] about Shopping Promotional Text Being Retired For Automated Extensions
Flash Series Confirmation: How PPC Ad Extensions Can Make Your User’s Experience More Personal
You're All Set! You're now registered for our Flash Series 20-minute webinar, How PPC Ad Extensions Can Make Your User’s Experience More Personal. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Callout Extensions Helped Increase CTR By … [Read more...] about Flash Series Confirmation: How PPC Ad Extensions Can Make Your User’s Experience More Personal
Flash Series: How PPC Ad Extensions Can Make Your User’s Experience More Personal
More about this 20-Minute Webinar Join us for our brand new webinar series, where you'll get actionable tips on a certain topic in 20 minutes! In this event, Hanapin Marketing experts go through a number of ad extensions that will enhance your ad's real estate and increase your click-through-rate. We'll point out the quick basics of where each extension is located and then go … [Read more...] about Flash Series: How PPC Ad Extensions Can Make Your User’s Experience More Personal
Cut Through The Marketing Filler With Review Extensions
“This is the best pizza place in Philadelphia” You are thrilled when your customers say this (or sentiment similar to that about your business). Hearing this type of talk let’s you know your work is valuable and that your customers appreciate what your business does. You wish you could take that claim and let potential customers hear it, so you put in your ads “Philly’s … [Read more...] about Cut Through The Marketing Filler With Review Extensions
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
AdWords Call-Only Campaigns – Who Should Use Them?
On February 20th, 2015, Google announced Call-only campaigns, though the option to only receive phone calls on mobile has been around since soon after the introduction of call extensions in January of 2010. The phone call only option for call extensions changed the manner in which ads from those campaigns appeared on mobile phones. Instead of clicking an ad to go to the … [Read more...] about AdWords Call-Only Campaigns – Who Should Use Them?
Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
Harness The New Google Call-Only Campaign
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Once you have chosen to create a call-only ad you will … [Read more...] about Harness The New Google Call-Only Campaign
