Using Google Ads remains a proven method to drive traffic to your website. A successful Google Ad will entice a potential customer to hit your landing page, where you then have the opportunity to carry them further along the buyer’s journey. After all, if someone is searching for something relevant to your business and they see your ad, then they’re already … [Read more...] about Which Google Display Ad Size Do You Need and Why It Matters
Search Results for: clickthrough rate
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
How to Raise CTR From The Dead
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric and Carrie have already given a few tips on how to address the source of bad lead quality and how to increase a low conversion rate; now we’ll help you pull more … [Read more...] about How to Raise CTR From The Dead
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google AdWords … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 1
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. -------------------------------------------------- In this three-part series I will outline the routine we use for most of the AdWords accounts we manage in White Shark Media. The first part focuses on the first … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 1
What Your Text Ads Say About You
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click to find out more. Going along with this analogy, your landing page could then be called the first date – the customer has expressed some interest but … [Read more...] about What Your Text Ads Say About You
Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s sheer scope. With such a wide variety of sites available for advertising, marketers can get great reach. But with that reach, of course, comes great potential for … [Read more...] about Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
Improve PPC Performance with Efficient Bid Management
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve a mature campaign. Though my colleague mentions it as a crucial weekly task (on Tuesdays), all too often, I see bid editing and bid … [Read more...] about Improve PPC Performance with Efficient Bid Management
Using Ad Text to Find the Right Clicks
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken not by how many eyes get to your site, but by how many of them become leads, customers, or registered users. To that end, here are a few ways that … [Read more...] about Using Ad Text to Find the Right Clicks
Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust … [Read more...] about Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
