More about this Webinar Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on … [Read more...] about Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
Search Results for: conversion rate
Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO, for those who have both an e-commerce website and a physical store location. I’m sure the majority of us do it regularly. We browse numerous retailers online before heading in store to make the purchase, especially for those expensive items. At … [Read more...] about Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. Last year, we decided to launch a list entirely based on conversion rate experts and had quite an overwhelming response for it. So much so that we decided to make it an annual list, just like our PPC … [Read more...] about The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
What Is A Good Conversion Rate?
We are in the midst of many different sports seasons right now, but the one that seems to grab a lot of attention is football. And I’m talking “pigskin” football, not “GGOOOOOOOOOOOOOOOALLLLLL” football. Today we’re going to compare a good conversion rate to the inner-workings of a football team. In keeping with the football theme, let’s start with our first of four … [Read more...] about What Is A Good Conversion Rate?
Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change in my account. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was an accurate word. The “Interesting” Change For months, conversion rate had been steady at 8% with some natural variance that is always present in paid search. Then all of sudden conversion rate dropped by 3 … [Read more...] about Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
5 Reasons Why We Love Conversion Rate Optimization
This is a test. I’m going to see if leaving out an introduction will lead you to read this entire article and come to understand why Conversion Rate Optimization is so important to utilize and just why we love it. Complement to PPC Hanapin is primarily a Paid Search agency. We focus on setting up campaigns, ad groups, keywords, and ads for our clients to serve their most … [Read more...] about 5 Reasons Why We Love Conversion Rate Optimization
Putting The Focus On Conversion Rate Optimization
In the State of Paid Search, we get to look at how paid search is performing and how it’s progressing. There are areas where focus will either stay the same, increase, or decrease. An area that’s increasing is conversion rate optimization (CRO). The focus on CRO will increase by 79% in the coming year. With that in mind, let’s take a look at CRO, why it’s important to use, best … [Read more...] about Putting The Focus On Conversion Rate Optimization
Average Conversion Rate: What’s Average, Anyway?
Conversion rate optimization (CRO) is a huge topic in the PPC world, especially since increasing this metric can turn dirt into gold in your accounts. Each time someone clicks you have a chance to gain a conversion - whether that’s a sale, lead form filled out, or subscriber gained. Each time that person doesn’t perform a conversion on your site, you’re wasting money. So, … [Read more...] about Average Conversion Rate: What’s Average, Anyway?
How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
Many times the difficulty with PPC is that users don’t know and trust your company yet. You could run the most trustworthy company in the world, but because users only know of your company via an online search, they automatically give you the same level of trust they would if Bernie Madoff told them he had a great investment opportunity. But what can you do? You can’t … [Read more...] about How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
What Is Conversion Rate?
A desired action. An anticipated outcome. These are just a couple of statements to describe what’s at the core of every marketing strategy. It’s how to turn these statements into actionable and measurable components that help define a business’ success. So what is conversion rate? In digital marketing, conversion rate is a widely used metric. Conversion rate is defined as … [Read more...] about What Is Conversion Rate?
Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives … [Read more...] about Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
OnDemand Webinar – Smoke the Competition: 14 Steps To A High Conversion Rate
On Demand Webinar Smoke the Competition: 14 Steps To A High Conversion Rate Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – Smoke the Competition: 14 Steps To A High Conversion Rate
