There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
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Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Former Hanapin employee and current Bing Ads Account Manager, Eric Couch, stops by the blog to share current Bing Ads marketplace trends. In all of my time working at an agency, and even beyond that now working at a Search Engine, I’ve learned there’s one universal truth: advertisers love getting competitive insights and learning about greater trends for their industry in … [Read more...] about Outmaneuver Your Competition With Bing Ads Marketplace Trends
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague understanding of what they’re doing, but launch into it anyway. Instead of going through the motions of explaining why you need a Top Performer campaign, as there are many resources for that, let me … [Read more...] about Top Performer Campaigns: Case Study of Hipster PPC
One Excel Trick To Nail Your Budget Projections
As a PPC account manager, the most critical eye— Sauron’s eye— is often cast on your ability to analyze and optimize; to study data and extract actionable insights that make the top line metrics like cost per click, cost per acquisition, or return on ad spend, trend towards a marketing goal. With these types of demands, and the pressure that comes in tandem, it can be easy … [Read more...] about One Excel Trick To Nail Your Budget Projections
How Friendly Is Your Mobile PPC Presence?
With Google’s recent announcement that a site’s “mobile friendliness” will soon impact its organic ranking on mobile devices, I started thinking about mobile PPC campaigns. In a sense, the two are related. Though the former is SEO-related, the end goal is still the same, isn’t it? We all want visibility and conversions on mobile devices, whether we’re utilizing SEO or PPC … [Read more...] about How Friendly Is Your Mobile PPC Presence?
Don’t Forget The Basics! Audit Your Account – A New Case Study
As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly … [Read more...] about Don’t Forget The Basics! Audit Your Account – A New Case Study
True or False: My PPC Goals Are Realistic
Please select the multiple-choice answer that best describes your paid search goal: (A.) I want to increase conversion and/or revenue volume. (B.) I want to decrease cost-per-conversion and/or increase return on ad spend. (C.) I want to increase spend. (D.) I want both A and B. (E.) None of these goals describe me. (F.) I am goal-less. Goals are important. Without goals, … [Read more...] about True or False: My PPC Goals Are Realistic
The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In this webinar … [Read more...] about The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
On Demand Webinar – The 15 Biggest PPC Mistakes And How To Avoid Them
More about this Webinar Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making … [Read more...] about On Demand Webinar – The 15 Biggest PPC Mistakes And How To Avoid Them
The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In the recording, … [Read more...] about The 15 Biggest PPC Mistakes And How To Avoid Them [Webinar Recording]
3 Quick Tips To Simplify Your Bid Optimizations
When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability? Google is always happy to provide you with plenty of tools and suggestions for what to do, but the options can be … [Read more...] about 3 Quick Tips To Simplify Your Bid Optimizations