I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I did! 1. Learn About The Business First If you don’t understand the company you’re … [Read more...] about 10 Things I Wish I Knew Before Starting In PPC
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Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
How To Use Catalog Sales Campaigns On Facebook and Instagram
One of the struggles about selling a large and diverse line of products on Facebook and Instagram is getting eyeballs on all your products. Traditional image/carousel/video ads can only contain a limited amount of information. Plus the landing page you need to send users to may not be the exact page the user wants. Luckily Facebook offers a solution! Catalog sales campaigns (or … [Read more...] about How To Use Catalog Sales Campaigns On Facebook and Instagram
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
How to Validate Marketing Tags and Pixels
Introduction Proper web tracking and measurement are vital to advertising. Accurate data helps optimize and report on campaign performance. The technical details can become overwhelming and seem like too much to handle. You may be tempted to sit back and hope that tracking comes through correctly rather than proactively checking it. In this article, we will cover how to … [Read more...] about How to Validate Marketing Tags and Pixels
Boost Facebook E-commerce Results In 2 Steps
Let's get right down to it. There are a lot of ways you can go about advertising your ecom business in Facebook ads. Technically, there is no right answer for how to go about doing this. There are, however, several best practices and tips to use when setting up your audiences to build a clean and clear funnel so you know exactly where your advertising dollars are going. By … [Read more...] about Boost Facebook E-commerce Results In 2 Steps
[Hero Academy Video] Product Audiences on Search and MSAN
Product audiences are dynamic remarketing lists that pair customers with specific products based on the products they have looked at, considered, or already purchased on your website. You can use product audiences in both search campaigns and audience campaigns. In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about … [Read more...] about [Hero Academy Video] Product Audiences on Search and MSAN
Facebook Holiday Checklist: 6 Tips For Success
The holiday season is in motion and the influx of advertisers on Facebook has begun. This influx makes ad space very competitive, so here are some tips to make it a successful season. Use campaign budget optimization to increase efficiency Use campaign budget optimization (CBO) to maximize delivery and decrease total cost per result across all ad sets. While CBO can't … [Read more...] about Facebook Holiday Checklist: 6 Tips For Success
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
The Ultimate Guide to PPC Marketing
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. Paid search advertising and Pay Per Click management can be hugely effective form or digital marketing. With … [Read more...] about The Ultimate Guide to PPC Marketing
