When it comes to ecommerce marketing strategy, segmenting email lists can have a huge impact on your success. Have you come to a standstill when you think about remarketing with email? We’ve got the perfect webinar for you – AND, we’re going to take it one layer deeper to teach you how social can play a pivotal role in your e-comm email targeting plan. Get your notebooks … [Read more...] about The Perfect Email Remarketing Strategy for Ecommerce
Search Results for: ecommerce
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR with a more … [Read more...] about Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
The sheer volume and competition in the online space makes it important for retailers to study consumers’ online behavior and turn learnings into actionable insights. Google Analytics offers a robust suite of tools, many which cater to the ecommerce industry. With Analytics you are given the tools necessary to collect and analyze your consumer data to make decisions to grow … [Read more...] about Turn Consumer Online Behavior into Actionable Insights: 5 Ecommerce Reports
Google Announces Ecommerce Partnerships For Shopping
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
How We Increased Ecommerce Pinterest Revenue by 1042%
I'm lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s … [Read more...] about How We Increased Ecommerce Pinterest Revenue by 1042%
What’s In A Name? Building Powerful Product Titles For Ecommerce
Over the years, CommerceHub has tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends. There are numerous combinations of how a title can be structured and crafted based on the product and its attributes. What we’ve found is that how you structure your title will vary based … [Read more...] about What’s In A Name? Building Powerful Product Titles For Ecommerce
Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven't already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season! This Thursday, August 18th at noon EST, we'll … [Read more...] about Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
Customer Match is the link between your hard-earned customer email list and your AdWords advertising strategy. Customer Match, which was introduced to AdWords advertisers in late 2015, allows advertisers to upload email lists into their AdWords account as an audience. Relative to AdWords, the Customer Match feature is very new and still widely underutilized. The remarketing … [Read more...] about Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]
[New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
Presented by Wordstream and Hanapin Marketing, this bundle offers a variety of whitepapers and guides jam-packed full of tips, tactics, best practices and strategies for your ecommerce business. This toolkit contains: Whitepaper on 3 Easy Features to Implement in Google AdWords for Retailers Whitepaper on 15 Audiences to Remarket to in AdWords Infographic and whitepaper on … [Read more...] about [New Toolkit with Wordstream!] Google AdWords for Ecommerce Bundle
[New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce … [Read more...] about [New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
Webinar Confirmation: Mastering the Art of Ecommerce Reporting with Excel
You're All Set! You're now registered for Hanapin's Flash webinar, Mastering the Art of Ecommerce Reporting with Excel. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 Insanely Easy To Implement Features for Ecommerce Retailers How to Use … [Read more...] about Webinar Confirmation: Mastering the Art of Ecommerce Reporting with Excel
Flash Series: Mastering the Art of Ecommerce Reporting with Excel
More about this 20 Minute Webinar If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar recording, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the more relevant and … [Read more...] about Flash Series: Mastering the Art of Ecommerce Reporting with Excel
