We’ve been tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month. We just updated the dashboard with the newest data! Here … [Read more...] about Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
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Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
4 Tips For Facebook Catalog Sales Campaigns Efficiency
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is to upload the inventory information of an online store to the advertising platform and use it for dynamic retargeting with the ad information and creative being pulled from the product information uploaded or … [Read more...] about 4 Tips For Facebook Catalog Sales Campaigns Efficiency
An Intro To Custom Reporting in Facebook Ads
Picture this: it’s the beginning of the month, you have a million different reports you need to compile for a million different accounts, and you’re short on time. Sound familiar? Okay so maybe you actually only need to pull a handful of reports. Well, today, I’ll walk you through the nifty feature that is Custom Reporting in Facebook Ads, and how you can use this tool to … [Read more...] about An Intro To Custom Reporting in Facebook Ads
Boost Facebook E-commerce Results In 2 Steps
Let's get right down to it. There are a lot of ways you can go about advertising your ecom business in Facebook ads. Technically, there is no right answer for how to go about doing this. There are, however, several best practices and tips to use when setting up your audiences to build a clean and clear funnel so you know exactly where your advertising dollars are going. By … [Read more...] about Boost Facebook E-commerce Results In 2 Steps
Facebook Ad Types: How to Choose the Best One
Facebook has 2.5 B users each month. It is a powerful platform that has the ability to reach your ideal audience. Facebook has many different types of ads you can use, from single image ads to video ads, but which ad type performs the best? Types There are various types of ads you can use within Facebook, and this post explains each ad type with … [Read more...] about Facebook Ad Types: How to Choose the Best One
Why An Omnichannel Strategy Is The Key To Facebook Ads Success
“I see it. I like it. I want it. I got it”. These lyrics from Ariana Grande’s 7 Rings may have topped the charts, but the customer journey is beyond outdated. Customers very rarely see something and immediately go to the checkout. The reality is a little more complicated. Customers might see something they like on a billboard. Research it on a … [Read more...] about Why An Omnichannel Strategy Is The Key To Facebook Ads Success
Scheduling Facebook Ads With Automated Rules
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a perfectly viable method for scheduling your ads...but did you know there is another way? If you are looking to find a different way to manage your ad scheduling, then read below for how to turn ads off and on with automated rules. How To Set Up Ad Scheduling … [Read more...] about Scheduling Facebook Ads With Automated Rules
5 Facebook Ads Tools for Making Creative Design Efficient
Facebook Ads has been doing a great job by introducing new creative formats and placements to the advertisers. However, many advertisers tend to use formats that are easier to produce such as Single Image Ads or Video Ads. While this may be a great starting point but there is a lot more to explore when it comes to diversifying creative formats. In this post, we will look into a … [Read more...] about 5 Facebook Ads Tools for Making Creative Design Efficient
Social Tips: Facebook Bulk Edits and UTMs
While we dream of warmer & sunnier weather (well at least those of us where it is cold) hopefully these Social Tips can brighten your mood with some new knowledge. These tips are about a simple way to make bulk edits in Facebook and some easy ways to manage UTM parameters in the platform as well. Hopefully, you already know about these shortcuts, but if you don't they are … [Read more...] about Social Tips: Facebook Bulk Edits and UTMs
Getting Started With Facebook Dynamic Product Ads
Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. These ads can look just like all other ads on Facebook, whether it be static images or carousel ads. The best part is that you don’t have to create ads for every product; you only have to create a template and your product images and information from your catalog will be … [Read more...] about Getting Started With Facebook Dynamic Product Ads
7 Facebook Video Advertising Benefits For eCommerce Businesses
Any type of eCommerce business needs to have a strong emphasis on digital marketing in order to get the desired success in the competitive marketplace. Knowing about the massive use of social media platforms and the wide opportunities to promote your business, all-powerful digital marketing agencies give much importance to it. Social media has become a strong platform to … [Read more...] about 7 Facebook Video Advertising Benefits For eCommerce Businesses
