You're All Set! You're now registered for Hanapin Marketing and Jeffalytic's webinar, 4 Underutilized Google Analytics Features for PPC Accounts. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For Your Buck – 6 Ways To Use … [Read more...] about Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
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Webinar: 4 Underutilized Google Analytics Features for PPC Accounts
More about this Webinar Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data … [Read more...] about Webinar: 4 Underutilized Google Analytics Features for PPC Accounts
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
Google Analytics can either be your best friend or worst nightmare. It’s easy to get overwhelmed and flustered with Google Analytics features and report options, and at times it can be daunting to figure out. However, it is also an invaluable tool and should be used in conjunction with your paid search efforts. One of the initial steps an account manager takes when looking at … [Read more...] about [New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
6 Google Analytics Features You Need To Understand
Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline some basic features in Analytics … [Read more...] about 6 Google Analytics Features You Need To Understand
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Simplify With The Google Analytics New Display Advertiser Features
Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes. If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use these types of … [Read more...] about Simplify With The Google Analytics New Display Advertiser Features
Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation. Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers … [Read more...] about Simplifying Remarketing With Google Analytics Instant Activation
Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
The 2015 Google Analytics Exam & What You Need To Know
In the past few months, I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now we’re ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test. As the motherload of Google exams, the Analytics test … [Read more...] about The 2015 Google Analytics Exam & What You Need To Know
How To Create Google Analytics Custom Attribution Models
It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
