There is a series of steps you need to complete to quickly review your new client's landing pages and website. The purpose of this review is to make sure that all of the lead/sales tracking measurements are in place and that data is being tracked correctly. Review analytics tracking code: You would be surprised at how many companies are not running analytics on their … [Read more...] about Get to Know Your Client’s Website and Landing Pages Quickly
Search Results for: landing pages
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they're buying, how much they're paying, and where they're buying. So far this week we've learned about earning extra revenue by advertising via shopping search engines, and how to maximize your ROI by shopping cycle bidding strategies. As day three in our … [Read more...] about How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should take you to the product you wanted, only to land on a page that left you wanting more, lost or worse case, forced to search further into the site for the exact … [Read more...] about How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry - not to mention that practically every week I read another great landing page idea that blows my mind. I'd like to take some of what I've learned and pass it along to you. When I set out to … [Read more...] about Who Else Wants to Increase Conversions From Their Landing Pages?
How to Write Ad Texts that Promise and Landing Pages that Deliver
Every day this week, PPC Hero is going to walk a mile in a searcher's shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you've got to know how to … [Read more...] about How to Write Ad Texts that Promise and Landing Pages that Deliver
Landing Pages Should Be Made For Humans and Machines
There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of your PPC campaign. Each landing page is assigned a quality score which crucial to your overall score - however, there are a myriad of factors that … [Read more...] about Landing Pages Should Be Made For Humans and Machines
Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and tactics are evolving as a result. And that’s where marketers and business leaders make their first mistake. To … [Read more...] about Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
UX Tricks to Optimize Your Landing Page Conversion Rates
You’ve created what you think is an amazing landing page, but for some reason, the form submissions aren’t coming in? Conversion rates can be a real problem in the world of digital marketing, but luckily, there are some simple things you can do to improve their numbers. User Experience (UX) impacts your landing page’s likelihood of converting a user. UX encompasses how users … [Read more...] about UX Tricks to Optimize Your Landing Page Conversion Rates
Tips for an Effective Competitor Landing Page Analysis
Competition is a necessary evil in the business world. If you're not constantly watching what your competitors are doing, you can quickly find yourself out of luck. This is why competitor analysis is such a critical part of an effective PPC campaign. By understanding your competition's strategy, you can better optimize your own campaign and avoid costly mistakes. This blog post … [Read more...] about Tips for an Effective Competitor Landing Page Analysis
How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should. That’s why you must know how to … [Read more...] about How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
5 Ways To Make Your Landing Page Work Harder
Once you've gotten traffic flowing towards your site, you now need to make sure the landing pages they arrive on can keep your visitor’s attention and convert views into sales. It should come as no surprise to learn that most readers don't take in every word you provide them on their screens. They scroll through and skim, looking for what catches their attention, and if … [Read more...] about 5 Ways To Make Your Landing Page Work Harder
