This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. These days automation is synonymous to account optimization. eMarketer recently reported two-thirds … [Read more...] about Paid Search Marketing Automation: Embracing The Machine
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The Paid Searcher’s Guide To Brexit
As Britain researches using Google to fully realize the impact of their recent vote, marketers are following their lead by searching the impact Brexit will have on our economy. To be sure, when economic uncertainty is heightened, tightening of purse strings can be felt around the globe. Experts speculate a recessive trend is likely, though it won’t necessarily be a direct … [Read more...] about The Paid Searcher’s Guide To Brexit
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
View The AdWords Script That Alerts You When Your Account Is Down
According to the WSJ, recent studies in hospitals across the US have shown that caretakers have a hard time knowing when their intervention is needed to keep a person alive. This indecision is due to the fact that patients are hooked up to so many finicky monitors that there is a constant stream of alarms which they eventually tune out, ignore, or worse, don’t get because they … [Read more...] about View The AdWords Script That Alerts You When Your Account Is Down
It’s Time For PPC To Stop Ignoring Client Management
An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management
Advanced AdWords Budget Script
For a newer article on this topic visit: Automate And Better Manage Your Budgets With Scripts At the recent HeroConf in London, I had the pleasure of meeting several customers of Optmyzr. One of them told me they had to spend a significant amount of time ensuring that none of the accounts they managed would exceed the monthly budget set by their clients and that got … [Read more...] about Advanced AdWords Budget Script
How To Build Your Own Emergency Stop Button For AdWords
I recently attended a panel at SMX East where Sophie Newton from BrainLabs had a couple of great suggestions for how to use Scripts during the holidays to ensure PPC success. One of these scripts would act as an emergency stop button for an entire account. If there is an issue with a site, pausing the right elements takes several steps: Find what needs to be … [Read more...] about How To Build Your Own Emergency Stop Button For AdWords
Tricks For Running AdWords Scripts In Multiple Accounts
In theory, AdWords Scripts can be a big time saver by automating tedious optimizations like maintaining an alpha-beta account structure and SKAGs, or running complex reports like those that calculate account level Quality Score. But what I found in practice when using Scripts is that any time saved can easily be eaten up by the tasks involved with maintaining the code across … [Read more...] about Tricks For Running AdWords Scripts In Multiple Accounts
The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
The Do’s And Don’ts of Leveraging Search Engine Reps
Let’s go ahead and get the obvious out of the way up front – we’ve all experienced the good, bad and ugly search engine representative stories. Some of them directly, and others we’ve heard from our peers. In the interest of picking a side, I may even venture to say that most of us would say those experiences tend to be poor and less than helpful. What I can say from my … [Read more...] about The Do’s And Don’ts of Leveraging Search Engine Reps
How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character's wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just keep your cool, use your smarts, and focus on the job. I don't claim to be a Trekkie and I definitely don't know all of the Star Trek movies by name, but I do know Spock … [Read more...] about How To Test Your Ad Copy Like Spock (5 Ways)
