Search Results for: pivot table

[Hero Academy Video] Quora Lead Form Ads

Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a … [Read more...] about [Hero Academy Video] Quora Lead Form Ads

[Hero Academy Video] Product Audiences on Search and MSAN

Product audiences are dynamic remarketing lists that pair customers with specific products based on the products they have looked at, considered, or already purchased on your website. You can use product audiences in both search campaigns and audience campaigns. In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about … [Read more...] about [Hero Academy Video] Product Audiences on Search and MSAN

[Hero Academy Video] YouTube Lead Form Ads

One of Google’s most recent YouTube expansions is YouTube for Action. YouTube for Action allows you to reach your audiences using intent signals on YouTube. And now, you can drive conversions with new ad formats optimized for action, like Lead Form Ads. YouTube Lead Form Ads drive leads via in-line form submissions, meaning the user no longer has to navigate off of YouTube in … [Read more...] about [Hero Academy Video] YouTube Lead Form Ads

[Hero Academy Video] Reporting 101 for Google Ads

Reporting can be a tedious part of the paid media manager's job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company's overall marketing. In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and … [Read more...] about [Hero Academy Video] Reporting 101 for Google Ads

[Hero Academy Video] Dynamic Search Ads for Beginners

Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related to the content on your site. Then, the headline and landing page are dynamically generated to match the search term. This allows for more congruency between the search term, the search ad and the landing … [Read more...] about [Hero Academy Video] Dynamic Search Ads for Beginners

[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising

Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide … [Read more...] about [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising

[Hero Academy Video] What You Need to Know About Naming Conventions

There’s a lot of complexity in running paid ads, so it's easy to let something more simple – like naming your campaigns – fall to the bottom of your to-do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does it make your campaigns more organized, but it allows you to pull reports more … [Read more...] about [Hero Academy Video] What You Need to Know About Naming Conventions

[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes

Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your account and to help eliminate irregular traffic. They are especially important if you have limited spend for your accounts or are worried that you have cross-pollination in your account. Plus there are many … [Read more...] about [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes

[Hero Academy Video] Overview of Frequency Capping

At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping

[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads

Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads

[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science

Writing ad copy isn’t the most thrilling thing to do. While almost any ad copy you write will be ok and do ok, that’s not what you want to settle for. Great ad copy will not only help you stand out amongst your competitors, but will get you the performance you’re looking for out of your paid search campaigns. In this new, short video on Hero Academy, the Senior Manager … [Read more...] about [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science

Search Results for: pivot table

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